WORK WITH ME / FRACTIONAL CMO
Fractional CMO for European B2B SaaS, one or two days a week. Fifteen years across Asia, Australia and Europe, two agencies founded and run, and the receipts on this page: 21 custom HubSpot modules and 30 templates across four brands plus a partner programme, event lead capture, customer portals, AI agent systems built standards-first. Every engagement starts with a EUR 1,500 Scoping Sprint, credited in full if we work together.
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No free discovery calls. No proposals written on guesswork. Here is why.
You do not know me yet, and I do not know your business yet. The Sprint fixes both inside two weeks. You pay EUR 1,500, we do a short written intake and one 90-minute working session, I take a proper look at your funnel, your stack and your team, and you get the Sprint Brief: the problem as I actually see it, the engagement I would recommend, a 90-day timeline, and a fixed quote. Not a band, not “from”. The brief is yours whatever you decide.
If the honest answer is that you should not hire me, the brief says so and tells you what to do instead.
THE CREDIT MECHANIC
Sign any engagement within 90 days of the brief and the full EUR 1,500 comes off your first invoice. If we work together, the Sprint cost you nothing. The only person who pays net is the one I told not to hire me, and that person got the cheapest good advice they will receive all year.
Everything below is recommended by a Sprint Brief, not pitched cold. The prices are the prices; I discount scope, never price.
THE GATE
EUR 1,500 fixed
The universal first step. One working session, my independent review, and a written brief with a fixed quote you keep regardless. Credited in full against any engagement signed within 90 days.
Start with the SprintTIER 1
1 day a week: EUR 4,800 a month (4 delivered days, EUR 1,200 a day)
2 days a week: EUR 9,200 a month (8 delivered days, EUR 1,150 a day)
A senior marketing layer over the team you already have. Strategy, team leadership, board reporting, and hands-on systems work in the same person. Full-stack by definition; I do not sell strategy-only, because advice without shipping is the thing AI commoditises first.
The build allowance is the headline, not the small print: the retainer includes hands-on build work, 1 build day a month on the 1-day configuration, 2 on the 2-day configuration. HubSpot configuration, template and module work, automation wiring, dashboards and reporting. Anything bigger is quoted from the systems catalogue, so you always know which side of the line a piece of work sits on. The allowance does not roll over month to month.
3 to 6 month minimum, then month to month. Monthly in advance, net 14. 30-day notice.
The 2-day configuration takes my whole working week. One such client at a time, maximum.
TIER 2
EUR 12,000 to 30,000 fixed scope, 4 to 12 weeks
A defined problem with an end date. Positioning, demand generation, a pipeline plan the board can hold you to. Every engagement ships at least one working artefact alongside the strategy: a configured scoring model, a built template, a wired dashboard, a documented standard. That is contractual. I could not deck-and-disappear if I wanted to.
TIER 3
Working systems in your own accounts, owned outright. A vendor licence is five figures every year. A build is once, then it is yours.
| Package | Fixed band |
|---|---|
| Event lead-capture kit. Badge scan, OCR, live HubSpot sync | EUR 18,000 to 24,000 |
| Portal starter. Partner or customer portal skeleton: auth, content, HubSpot and payment hooks | EUR 28,000 to 38,000 |
| Module library. Multi-brand HubSpot module set, theme tokens, documentation | EUR 15,000 to 21,000 |
| Bespoke builds. Quoted only after a Scoping Sprint | EUR 40,000 to 75,000 |
TIER 4
Agents trained on your standards, not on nothing.
Standards pack EUR 9,500
Full programme EUR 34,000 to 42,000
Your marketing standards written down and made explicit, then AI agents built on those documents, then governance and handover so your team runs it without me. You keep everything at every stage. No documented standards, no agents; that is a rule, not a preference.
The full service, phase by phaseI would rather show you work you can inspect than words you cannot verify. Everything below is mine outright, built on my own stack, on my own time, or shipped in roles I held.
Built on my own module patterns, written standards and brand system, in public. The page you are reading is the first exhibit. View source if you like.
21 custom HubSpot modules and 30 templates, running email and web for four brands plus a partner programme. Real code, my own architecture diagrams, and the documentation that kept five web properties consistent.
Read the case study: the HubSpot module systemI built the ISE Barcelona lead capture app. Badge scan, OCR, live HubSpot sync. It cost the company nothing in vendor fees. Described here through my own diagrams and words; the capability is the catalogue’s event kit, rebuilt on my own stack.
Read the case study: event lead captureThe sample standards pack is published on this site, alongside the method it anchors: standards captured in writing first, agents built on those documents, a named human signing off. You can read what documented standards actually look like before anyone asks you to pay for them.
Read the case study: standards-first AI agent systemsMy lead magnet is a working tool I built and shipped on this site, because a PDF about building would have been a joke. Use it; that is the point.
Take the readiness checkI keep client and employer names off the page as a matter of stated policy. I share them in conversation, and references are available on the call.
| My retainer, 2 days a week | Full-time CMO, NL | Strategy fractional plus implementation agency | |
|---|---|---|---|
| Monthly cost | EUR 9,200 | ~EUR 12,800 loaded | EUR 12,000 to 18,000 combined |
| Annual cost | EUR 110,400 | ~EUR 153,600, plus a recruitment fee of roughly EUR 30,000 one-off | EUR 144,000 to 216,000 |
| What you get | C-level strategy and hands-on build in one person, working artefacts, 30-day notice | Full-time presence, after a 3 to 6 month search | Two vendors, a coordination layer, and the translation tax between them |
| Downside risk | One month’s notice | A failed executive hire costs 3 to 5 times annual compensation (KiTalent) | Two contracts to unwind, accountability split |
Sources and working: full-time CMO at the NL average salary of EUR 122,890 (PayScale) with a conservative 1.25 employer-cost multiplier for pension, social premiums and holiday allowance; recruitment at 25 per cent of salary. Fractional plus agency: strategy-only fractional at EUR 6,000 to 8,000 a month (Porter Wills EU band) plus a separate execution layer at EUR 6,000 to 10,000 a month (Porter Wills full-stack premium, bought separately). Failed-hire cost: KiTalent.
I am one person with two engagement shapes: fractional engagements like these, and from time to time a full-time seat. I will not pretend the second shape does not exist. What I can do is make continuity a contractual fact rather than a hope. Existing commitments are honoured and transitioned, never dropped: fixed-scope work always completes as contracted, retainers carry a defined wind-down with a written handover of systems, access and standards, and everything I build runs in your accounts, not mine. Most consultants ask you to trust them on this. My contract does not ask; it states. The detail is in the FAQ below.
If you need a full-time CMO and can afford one, hire one. I will tell you so on the Sprint Brief, in writing. Most founders I work with do not need five days a week of marketing leadership. They need one or two good ones: a senior layer over the team they already have, and systems that keep working between my days. You pay for the days you need, not for a seat. And if the answer changes later, everything I build and document is the onboarding pack for your full-time hire.
An agency puts an account manager between you and the people doing the work. I am the people doing the work. The person in your board meeting is the person in your HubSpot portal, so nothing gets lost in translation and you are not paying a margin on every hour. There is also a structural difference: my engagements are contractually required to ship at least one working artefact. I could not deck-and-disappear if I wanted to. The contract forbids it.
It could happen, and I will not pretend otherwise. I am one person with two engagement shapes, and the contract is built for exactly that. Fixed-scope work, Sprints, projects and builds, always completes as contracted; it has a defined end. If I take a full-time seat during a retainer, you get notice per the contract, a served or mutually shortened transition, and a written handover of systems, access and standards. Everything I build runs in your accounts, not mine, so nothing walks out of the door with me. You are exposed to a notice period, not to a person.
Look at the work. This site runs on my own module patterns and written standards, built in public. The portfolio shows real code, my own architecture diagrams, and working demonstrations you can click: 21 custom HubSpot modules and 30 templates across four brands plus a partner programme is a claim you can inspect, not take on trust. The Sprint Brief itself is the next proof; you will see exactly how I think before a single euro goes to anything bigger. I keep client and employer names off the page as a matter of stated policy, but I share them in conversation, and references are available on the call.
Plenty of people. If you are pre-product-market-fit and still discovering your voice and your customer, you need a full-time first marketer, not a fractional layer; hire one. If you are an enterprise with an established marketing department, you need an agency or a headcount, and your procurement process and I would make each other miserable. If you are an agency looking for white-label build capacity, no. If you want advice without shipping, also no: strategy without execution is decoration, and I do not sell decoration. And if you want AI agents but have no documented standards and no real content cadence, I will tell you not to buy them. Including from me.
Take the readiness check. Twelve questions, five minutes, scored against my published method, and one of the possible results is “do not buy agents yet, including from me”. That result is real; below a real publishing cadence the check says so plainly and recommends documenting your standards for your next hire instead.
Never on price, only on scope. If the budget is short, the scope shrinks: fewer content types, a smaller module set, a single brand, a shorter engagement. No seasonal promotions, no negotiation bands. The one concession that is not a discount: payment scheduling inside an engagement, never the total.
EUR 1,500, fixed. One working session, a proper look at your funnel, your stack and your team, and a written brief with a fixed quote. Credited in full against any engagement within 90 days. You keep the brief either way.
Prefer email? Tell me what you need built: [email protected]
Not ready for either? Take the readiness check. It will tell you if I am the wrong answer too.