Writing
Opinions, with receipts
Long-form pieces, roughly one a month, each anchored to a shipped build. Judgement you can cross-examine against the portfolio.
- The lead was in HubSpot before the visitor left the stand
Why I built our ISE Barcelona lead capture system instead of renting the venue's scanners, and the case for owning your event infrastructure.
- AI agents are the easy part. The standards are the work.
When I build an agent system for a company, the agents come last. What a standards pack contains, why the documentation is the moat, and where governance and sign-off sit.
- When the platform your customers run on reaches end of life
How to think about marketing a platform sunset: trust before demand, situations before offers, and one story told the same way everywhere.