A WORKING TOOL, NOT A PDF
The Marketing AI Readiness Check
Or would your agents be trained on nothing?
Twelve questions, five minutes, and a straight answer: is your marketing ready for AI agents, and if not, what do you fix first.
Most AI agents fail because they are trained on nothing. Five minutes tells you whether yours would.
One of the possible results is “do not buy agents yet, including from me”. I would rather tell you that now than invoice you for finding out.
The check is a working tool I built and shipped on my own site. That is not an accident. It is the point.
Your answers stay in your browser. The score renders on this page, no email needed. Nothing is sent anywhere unless you email your result to me yourself.
The check
Your result
Your score: 0 out of 24
That is the headline. The full report goes further: what each score means in operational terms, what to fix first and in what order, a worked example from my own published standards pack, and a permanent link that re-opens your exact report any time.
The full report
Your Marketing AI Readiness report
THE FOUR DIMENSIONS
What to fix first
What a written standard actually looks like
One page from my own published standards pack: a voice rule with a good and a bad example. This is the format every rule in a standards pack takes. If a rule has no worked example, it is an opinion, not a standard.
STANDARDS PACK / VOICE RULES / WORKED EXAMPLE
Rule: every claim carries a receipt. A number, a named system, a shipped thing. If the receipt does not exist, the claim does not ship.
MEETS THE BAR
“21 custom HubSpot modules and 30 templates run email and web for four brands plus a partner programme.”
FAILS THE BAR
“Extensive experience delivering world-class marketing transformation at scale.”
Why it fails: three adjectives, no receipt. Nothing the reader can verify, so nothing the reader believes.
What twelve questions cannot see
This check scores what you told it. It cannot see your actual content quality, the state of your portal, what your data would reveal under a real audit, the politics around ownership, or whether the cadence you reported is the cadence you keep. A proper scoping examines all of that against the plan you are being asked to deliver. Treat this report as the agenda for that conversation, not the conclusion of it.
If the report names a problem you want gone
The Scoping Sprint is how I scope it. EUR 1,500 fixed, one working session, my independent review of what you grant access to, and a written brief inside two weeks: the problem as evidenced, the engagement I would recommend, a 90-day timeline, and a fixed quote. Credited in full against any engagement within 90 days. You keep the brief either way, and if the honest answer is that you should not hire me, the brief says so in writing.
The worked follow-up
Email me your result and I will read it myself and reply with the worked follow-up for your weakest dimension. By hand, not by sequence; nothing automated that does not exist yet.
No name field, no company field, no phone. Your answers already tell me more than a company name would.
YOUR REPORT LINK. IT RE-RENDERS THIS EXACT REPORT ANY TIME. NO ACCOUNT, NO DATABASE; THE ANSWERS LIVE IN THE LINK ITSELF. WHICH IS ALSO A SMALL DEMONSTRATION OF HOW I BUILD.
Twelve questions, five minutes, no email needed to see your score. And if the answer is “do not buy agents yet”, the check will say so. Including about me.