Writing
The industry, and the build.
Notes on B2B SaaS marketing, and step-by-step guides to the systems underneath it, including how I build AI agents with Claude. Opinions with receipts, and how-tos you can follow.
How much does one AI agent actually cost?
One AI agent doing one job costs three things: the tools, the running, and the build. Standard plans run from free to about a hundred euros a month. Running it adds cents to a few euros per...
How to use AI in your small business: where to start
To use AI in your small business, give it one job, not the whole business. Pick a task that repeats every week, write down how you do it as a short standard, then paste that into a free AI...
How to write AI agent instructions: the standard before the agent
Before you build an AI agent, write its instructions as a standard: one job, written down the way you would brief a capable temp. Cover the job, the steps, the tone, the boundaries, and...
How I build AI agents with Claude, step by step
The short version: an AI agent is a model you have given a job, a set of tools, and a standard to hold itself to. The model is the easy part. The standard is the part everyone skips, and it...
What are AI agents? A plain-English guide for everyone who feels behind
An AI agent is an AI you give a job, tools to work with, and rules to follow. A workflow is a fixed recipe: the same steps every time. A loop is how an agent keeps working: look, decide,...