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Writing

The industry, and the build.

Notes on B2B SaaS marketing, and step-by-step guides to the systems underneath it, including how I build AI agents with Claude. Opinions with receipts, and how-tos you can follow.

How do you write a quote without underpricing the work?

Write your rates and rules down once. After that a quote is a lookup, not a decision: pull the lines from your price book, let a chat assistant assemble the wording, and read the number...