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    <title>Field Notes</title>
    <link>https://asurekha.com/en-gb/field-notes</link>
    <description>Notes on B2B SaaS marketing and the systems underneath it, including how to build AI agents with Claude. Opinions with receipts, and how-tos you can follow.</description>
    <language>en-gb</language>
    <pubDate>Fri, 24 Jul 2026 14:09:40 GMT</pubDate>
    <dc:date>2026-07-24T14:09:40Z</dc:date>
    <dc:language>en-gb</dc:language>
    <item>
      <title>How much does an AI agent cost? Honest numbers in EUR</title>
      <link>https://asurekha.com/en-gb/field-notes/what-one-ai-agent-actually-costs</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/what-one-ai-agent-actually-costs" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="How much does an AI agent cost? Honest numbers in EUR" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/what-one-ai-agent-actually-costs" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="How much does an AI agent cost? Honest numbers in EUR" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=148764968&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fasurekha.com%2Fen-gb%2Ffield-notes%2Fwhat-one-ai-agent-actually-costs&amp;amp;bu=https%253A%252F%252Fasurekha.com%252Fen-gb%252Ffield-notes&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 24 Jul 2026 14:09:38 GMT</pubDate>
      <guid>https://asurekha.com/en-gb/field-notes/what-one-ai-agent-actually-costs</guid>
      <dc:date>2026-07-24T14:09:38Z</dc:date>
    </item>
    <item>
      <title>How to use AI in your small business: where to start</title>
      <link>https://asurekha.com/en-gb/field-notes/how-to-use-ai-in-your-business</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/how-to-use-ai-in-your-business" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="How to use AI in your small business: where to start" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/how-to-use-ai-in-your-business" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="How to use AI in your small business: where to start" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=148764968&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fasurekha.com%2Fen-gb%2Ffield-notes%2Fhow-to-use-ai-in-your-business&amp;amp;bu=https%253A%252F%252Fasurekha.com%252Fen-gb%252Ffield-notes&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 21 Jul 2026 17:24:15 GMT</pubDate>
      <guid>https://asurekha.com/en-gb/field-notes/how-to-use-ai-in-your-business</guid>
      <dc:date>2026-07-21T17:24:15Z</dc:date>
    </item>
    <item>
      <title>How to write AI agent instructions (standard first)</title>
      <link>https://asurekha.com/en-gb/field-notes/how-to-write-ai-agent-instructions</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/how-to-write-ai-agent-instructions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="How to write AI agent instructions (standard first)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/how-to-write-ai-agent-instructions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="How to write AI agent instructions (standard first)" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=148764968&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fasurekha.com%2Fen-gb%2Ffield-notes%2Fhow-to-write-ai-agent-instructions&amp;amp;bu=https%253A%252F%252Fasurekha.com%252Fen-gb%252Ffield-notes&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 21 Jul 2026 17:24:11 GMT</pubDate>
      <guid>https://asurekha.com/en-gb/field-notes/how-to-write-ai-agent-instructions</guid>
      <dc:date>2026-07-21T17:24:11Z</dc:date>
    </item>
    <item>
      <title>How I build AI agents with Claude, step by step</title>
      <link>https://asurekha.com/en-gb/field-notes/how-to-build-ai-agents-with-claude</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/how-to-build-ai-agents-with-claude" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/designed-schematic.jpg" alt="How to build AI agents with Claude, step by step" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/how-to-build-ai-agents-with-claude" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/designed-schematic.jpg" alt="How to build AI agents with Claude, step by step" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=148764968&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fasurekha.com%2Fen-gb%2Ffield-notes%2Fhow-to-build-ai-agents-with-claude&amp;amp;bu=https%253A%252F%252Fasurekha.com%252Fen-gb%252Ffield-notes&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 14 Jul 2026 11:29:08 GMT</pubDate>
      <guid>https://asurekha.com/en-gb/field-notes/how-to-build-ai-agents-with-claude</guid>
      <dc:date>2026-07-14T11:29:08Z</dc:date>
    </item>
    <item>
      <title>What are AI agents? A plain-English guide (no code)</title>
      <link>https://asurekha.com/en-gb/field-notes/what-are-ai-agents-plain-english</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/what-are-ai-agents-plain-english" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="What are AI agents, explained in one picture: agent, workflow, loop and skill" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://asurekha.com/en-gb/field-notes/what-are-ai-agents-plain-english" title="" class="hs-featured-image-link"&gt; &lt;img src="https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/article-02-featured.jpg" alt="What are AI agents, explained in one picture: agent, workflow, loop and skill" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=148764968&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fasurekha.com%2Fen-gb%2Ffield-notes%2Fwhat-are-ai-agents-plain-english&amp;amp;bu=https%253A%252F%252Fasurekha.com%252Fen-gb%252Ffield-notes&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 14 Jul 2026 11:27:20 GMT</pubDate>
      <guid>https://asurekha.com/en-gb/field-notes/what-are-ai-agents-plain-english</guid>
      <dc:date>2026-07-14T11:27:20Z</dc:date>
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