--- title: Ameera Surekha. I lead marketing and I build the systems underneath. description: "Marketing leader and systems builder. I lead marketing and I build the systems underneath: the strategy, the team, and the code. Fifteen years, three continents." image: https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/designed-schematic.jpg --- ![](https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/designed-schematic.jpg) [Skip to content](https://asurekha.com#maincontent) [Ameera Surekha\_](https://asurekha.com/?hsLang=en) ☰ - [About](https://asurekha.com/#builder) - [CV](https://asurekha.com/cv?hsLang=en) - [Portfolio](https://asurekha.com/#work) - [Writing](https://asurekha.com/field-notes?hsLang=en) - [Tools](https://asurekha.com/tools?hsLang=en) - [Work with me](https://asurekha.com/work-with-me?hsLang=en) - [Contact](https://asurekha.com/#contact) ● SYSTEMS LIVE21 MODULES30 TEMPLATES5 BRANDS # I lead marketing and I build the *systems underneath*: the strategy, the team, and the code. Fifteen years, three continents, and every kind of marketing there is: festivals, food, media, software. The industry changes. The system ships. [See the builds](https://asurekha.com#work) [Read the CV](https://asurekha.com/cv?hsLang=en) Scroll. The engine is the story. ↓ Strategy without execution is *decoration.* Execution without strategy is chaos. I do both, and I have done both in every industry that would have me. ## The industry kept changing. *I kept building.* Kuala Lumpur, 2006. Freelance PR, sponsorships and protocol events, then the first ever Car of the Year Carnival for the New Straits Times. By 2013 I ran my own shop: **Maretia Asia**, festivals and nightlife entertainment across Southeast Asia, three divisions, a team of 32, and an artist management arm that could book you a superstar for Saturday. **Jivana Asia** followed, a lifestyle brand across fashion, music, arts, travel and culture, with a team of 22. Two companies founded. Full P&L, both times. Then Europe. Business development at Altium, B2B electronics. A pandemic layoff became **Ameera’s Kitchen**, my own Malaysian food business in Enschede, where I ran everything from the wok to the SEO, then grew it into **Ameera’s Kedai**, shipping Malaysian groceries EU-wide in six languages. A useful reminder that marketing works whether you are selling software or laksa. LicenseQ brought me back to SaaS. Tio Business School had me teaching digital marketing in two languages. Somewhere in there, a psychology degree from the University of South Australia. It gets used daily. Today I lead marketing across four product brands plus SCG Partners, the corporate brand, with a distributed team in the Netherlands and Bulgaria. I ran the communications for the merger that formed the group, and the marketing for **LOOKBEYOND24**, its industry conference. The strategy is half the job. The other half is the systems: **21 custom HubSpot modules**, **30 templates**, event lead capture I coded myself, and **AI agents trained on standards I wrote**. ![Ameera Surekha](https://asurekha.com/hubfs/raw_assets/public/asurekha/assets/img/ameera-photo.jpg?v=2) Ameera Surekha · Enschede, NL ## The work is the *receipt.* 21 HubSpot modules 30 Templates 5 Brands 15 Years 2 Agencies founded **Festivals** + artist management**Sponsorship** marketing**National media** eventsA **lifestyle** brandA **food** business**B2B electronicsSaaS** legal-tech**Teaching**, bilingual**B2B SaaS**, four brands ### [HUBSPOT / SYSTEMS The module system 21 custom modules and 30 templates running email and web for four product brands plus SCG Partners. Five web properties, one system.](https://asurekha.com#work) ### [SYSTEMS / EVENTS Lead capture, coded A badge-to-CRM capture system I built for the show floor: scan, read, and sync to HubSpot live, so leads land in the pipeline the same day, not weeks later.](https://asurekha.com#work) ### [AI / STANDARDS Agents trained on something AI agent systems built on documented marketing standards I wrote. Agents trained on nothing ship nothing worth keeping.](https://asurekha.com#work) ## Opinions, with *receipts.* ### [AI / START HERE How to use AI in your small business: where to start One job, not the whole business. The honest starting path.](https://asurekha.com/en-gb/field-notes/how-to-use-ai-in-your-business?hsLang=en) ### [AI / STANDARD FIRST How to write AI agent instructions The standard before the agent. The part everyone skips.](https://asurekha.com/en-gb/field-notes/how-to-write-ai-agent-instructions?hsLang=en) ### [AI / PLAIN ENGLISH What are AI agents? A plain-English guide Agents, workflows, loops and skills, explained so you can start.](https://asurekha.com/en-gb/field-notes/what-are-ai-agents-plain-english?hsLang=en) ### [AI / THE BUILD How I build AI agents with Claude, step by step The standard first, then the tools, then the tests.](https://asurekha.com/en-gb/field-notes/how-to-build-ai-agents-with-claude?hsLang=en) Elsewhere, in print ### [VXT SERVICES · 2025 7 Articles The VXT Explained series, airport, retail and marine verticals, and the platform webinar.](https://www.vxtservices.com/blog/author/ameera-surekha-groen) ### [GLOBENEWSWIRE · 2024 LB24 The conference LOOKBEYOND24: the programme, the launch press, and the marketing behind it.](https://www.globenewswire.com/news-release/2024/06/03/2892049/0/en/LOOKBEYOND24-Unveiling-the-Future-of-Digital-Signage-Programme-Highlights.html) Bylined across the brands I run marketing for. Published in role; shown here as portfolio, not property. Hiring? *Start with the CV.* ### [Hiring a marketing leader? The interactive CV, the PDFs, and every receipt in one place. Read the CV →](https://asurekha.com/cv?hsLang=en) Not taking on new engagements at the moment. ## Hiring, building, or both. Tell me what you need. Email is the way in; I reply myself. [ameera@asurekha.com](mailto:ameera@asurekha.com) Or the fastest route for hiring conversations: [LinkedIn](https://www.linkedin.com/in/ameerasug) Ameera Surekha\_ I lead marketing and I build the systems underneath: the strategy, the team, and the code. A.S. / EST. 2014 · Built by hand. Still no CMS, no page builder. Explore - [About](https://asurekha.com/#builder) - [CV](https://asurekha.com/cv?hsLang=en) - [Portfolio](https://asurekha.com/#work) - [Writing](https://asurekha.com/field-notes?hsLang=en) - [Tools](https://asurekha.com/tools?hsLang=en) - [Privacy](https://asurekha.com/privacy?hsLang=en) Practical - Netherlands · works across Europe - English · Dutch · Malay - Punjabi & Hindi (conversational) - Indonesian (spoken) - [LinkedIn](https://www.linkedin.com/in/ameerasug) · [Email](mailto:ameera@asurekha.com) Backdrop: abstract study, AI-generated · 2026AI-generated backdrop · 2026 Motion: on 21 HubSpot modules  ·  30 templates  ·  5 brands  ·  15 years  ·  2 agencies founded  ·  festivals to SaaS  ·  strategy to working software  ·  21 HubSpot modules  ·  30 templates  ·  5 brands  ·  15 years  ·  2 agencies founded  ·  festivals to SaaS  ·  strategy to working software  ·  Pause ```json { "@context" : "https://schema.org", "@id" : "https://asurekha.com/#page", "@type" : "ProfilePage", "mainEntity" : { "@id" : "https://asurekha.com/#ameera", "@type" : "Person", "alumniOf" : { "@type" : "CollegeOrUniversity", "name" : "University of South Australia" }, "description" : "Marketing leader and systems builder. 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