The industry kept changing. I kept building.
Kuala Lumpur, 2006. Freelance PR, sponsorships and protocol events, then the first ever Car of the Year Carnival for the New Straits Times. By 2013 I ran my own shop: Maretia Asia, festivals and nightlife entertainment across Southeast Asia, three divisions, a team of 32, and an artist management arm that could book you a superstar for Saturday. Jivana Asia followed, a lifestyle brand across fashion, music, arts, travel and culture, with a team of 22. Two companies founded. Full P&L, both times.
Then Europe. Business development at Altium, B2B electronics. A pandemic layoff became Ameera’s Kitchen, my own Malaysian food business in Enschede, where I ran everything from the wok to the SEO, then grew it into Ameera’s Kedai, shipping Malaysian groceries EU-wide in six languages. A useful reminder that marketing works whether you are selling software or laksa. LicenseQ brought me back to SaaS. Tio Business School had me teaching digital marketing in two languages. Somewhere in there, a psychology degree from the University of South Australia. It gets used daily.
Today I lead marketing across four product brands plus SCG Partners, the corporate brand, with a distributed team in the Netherlands and Bulgaria. I ran the communications for the merger that formed the group, and the marketing for LOOKBEYOND24, its industry conference. The strategy is half the job. The other half is the systems: 21 custom HubSpot modules, 30 templates, event lead capture I coded myself, and AI agents trained on standards I wrote.
